Derech Eretz (respectful Conduct) – mutual respect, courtesy, and ethical conduct even in the most challenging moments.

Shay made sure to treat every person with respect, based on the perception that respect is the basis for all true dialogue and all joint work, especially under stressful conditions and complex situations.
For example, during a classified operational activity, Shay worked alongside young soldiers who were new to the field. Instead of imposing a hierarchy or making them feel inexperienced, he addressed them at eye level and said:
“Let’s look at it together, maybe you have an idea we haven’t thought of yet.”
This simple statement broke the ice, strengthened the sense of belonging, and turned them into full team partners in no time.

Shay made sure to treat everyone with respect.



Derech Eretz – mutual respect, courtesy, and ethical conduct even in the most challenging moments.



Maintaining the respect of others – respectful treatment of every person, regardless of background, gender, or status.



Seeing the other – the ability to discern the needs of others, be there for them, and support them at the right time.



Empathy and caring – the ability to listen, feel the other person, and be there for them in small and big moments.



Giving wholeheartedly – investing in others out of a sincere desire to help, even without obligation or expectation of return.



Striving for excellence – a constant aspiration for self-improvement and achieving optimal results through professionalism and commitment.



Leadership in the field – the ability to lead others, serve as a personal example, and have a positive impact through actions.



Creativity and thinking outside the box – the ability to deal with complex challenges and find smart and innovative solutions.



Integrity and modesty – acting with complete integrity, with humility and without seeking personal glory.



Perseverance and commitment to a goal – the ability to deal with difficulties, persevere on the path, and act with determination even when it is not easy.



Personal Responsibility – Taking full responsibility for actions and committing to performing at the highest level.



Inspiration – being a figure who inspires others to follow suit.